As the ViacomCBS ad sales team worked to sell Super Bowl ads in the middle of a pandemic, it took...
Helped
AT&T’s WarnerMedia saw the number of activations on its HBO Max streaming platform double in Q4 to 17.2 million from...
The Pantone Color Institute celebrated the announcement of its 2021 Colors of the Year this week--yellow and gray--with a dizzying,...
When the National Football League announced in July that opposing teams could no longer exchange jerseys following a game due...
Key Insights: Several structural changes built new processes and behaviors. Change and culture helps the agency show up differently in...
Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but...
Holding companies are being bludgeoned by the pandemic, and IPG is no exception. Organic revenue decreased 9.9% in the quarter...