Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Tax Cuts Top ad agency holding companies are taking a...
holding companies
Interpublic Group’s $2.3 billion purchase of Acxiom Marketing Services in 2018 shook the industry. And it reverberated into 2019 with...
After stagnant growth in 2017, holding companies are getting rid of assets that aren’t related to their core focus on...
Brand safety has become such a hot-button issue for advertisers that competing holding companies and agencies are ditching their territorial...
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...