Why Holding Companies Are Shedding Non-Core Assets

After stagnant growth in 2017, holding companies are getting rid of assets that aren’t related to their core focus on digital transformation, programmatic, data and technology. Omnicom, Publicis Groupe and WPP have pruned their portfolios this quarter, though IPG and Havas have made smaller and less strategic moves – to their detriment. Pivotal Research analystContinue reading »

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Agencies Team Up Under 4As To Launch Brand Safety Consortium

Brand safety has become such a hot-button issue for advertisers that competing holding companies and agencies are ditching their territorial natures to fight it together. The 4As said Tuesday it has formed an industry consortium called the Advertiser Protection Bureau (APB), a cross-holding company and agency effort to better share knowledge around brand safety incidentsContinue reading »

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2017: The Year The Holding Companies Fell To Earth

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The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The agency business has been in flux for years, but 2017 offered the “perfect storm” of challenges that caused growth to stutter, said Greg Paull, principal analystContinue reading »

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