Agencies Team Up Under 4As To Launch Brand Safety Consortium

Brand safety has become such a hot-button issue for advertisers that competing holding companies and agencies are ditching their territorial natures to fight it together. The 4As said Tuesday it has formed an industry consortium called the Advertiser Protection Bureau (APB), a cross-holding company and agency effort to better share knowledge around brand safety incidentsContinue reading »

The post Agencies Team Up Under 4As To Launch Brand Safety Consortium appeared first on AdExchanger.

Read more

2017: The Year The Holding Companies Fell To Earth

AdExchanger |

The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The agency business has been in flux for years, but 2017 offered the “perfect storm” of challenges that caused growth to stutter, said Greg Paull, principal analystContinue reading »

The post 2017: The Year The Holding Companies Fell To Earth appeared first on AdExchanger.

Read more