HyphaMetrics CEO Chris Wilson stepped down after just a year and a half. Company President Joanna Drews is resuming the...
HyphaMetrics
HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel...
Nielsen took some kicks while it was down this year, delivered courtesy of rivals happy to capitalize on its MRC...
Nielsen’s panel woes mean alternative measurement providers are having their moment. “We’re getting a lot of inbounds,” said Joanna Drews,...