It’s the dog days of summer. The afternoons are sultry and the pace is slow. Ice cubes melt and tinkle...
identity
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Identity Crisis appeared first on...
The marketing data company ALC, which started out 40 years ago creating consumer segments for direct mail advertisers, relaunched Tuesday...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
LiveRamp earned $78.3 million in the second quarter, a 30% increase from $60.2 million in the same period last year,...
A slew of consortiums, collaborations and integrations have emerged to fill the need for a universal advertising ID, which would...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
Drawbridge is one of the cross-device OGs, but it’s in the midst of a pivot.The company revealed $15 million in...
This article was produced in partnership with Throtle.As consumers bounce relentlessly across an increasingly wide array of devices and applications,...
Cross-device provider Tapad is offloading its media business with Brand Networks, a social marketing tech firm that serves large retail...