In 2022, 71% of U.S. Latinx between the ages of 12 and 34 said they felt like brands treated them...
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If you’ve shied away from incorporating social media and influencers into your marketing strategy, now is the time to rethink...
We live in an attention economy. The ecommerce space is filled with companies not only competing for revenue but also...
Earlier this year, the U.S. Surgeon General issued an advisory on the public health crisis of isolation and loneliness. According...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Convergent TV isn’t just about marrying linear and streaming. Linear has its own fragmentation challenges, from local and national addressable...
Like clockwork, every November our screens are flooded with Christmas ads. $ 2.5 billion is spent on holiday advertising in...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Shortchanging YouTube? Are advertisers caught up in the CTV hype? Mike Shields thinks so. In a recent Substack post, he...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....