This summer has given the ad industry several reasons to be cheerful. Not only is "out of office" season well...
Industry
A week after wrapping its upfront talks, NBCUniversal announced Peacock climbed to 24 million subscribers, a gain of 2 million...
The advertising industry is increasingly adopting generative AI for improving workflow and saving time on mundane tasks, albeit at uneven...
The ad industry continues to face seemingly endless challenges when it comes to accurately measuring the performance of digital campaigns....
UnLtd, MBM, Supernormal and Someday Studios have collaborated to help Voices of Hope launch part two of the ‘Behind the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Caught Thread-Handed Tech companies rarely credit competitors when...
One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need...
Connected TV measurement is so messy that I was invited to perform a stand-up comedy set about it earlier this...
The advertising industry has failed to make any tangible progress since 2021 in building workplaces that are diverse, equitable and...
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech...