One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need...
Industry
Connected TV measurement is so messy that I was invited to perform a stand-up comedy set about it earlier this...
The advertising industry has failed to make any tangible progress since 2021 in building workplaces that are diverse, equitable and...
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech...
More than half (62%) of content creators from intersectional disabled communities are interested in working in advertising, according to Unilever....
Celebrating excellence in the media industry, the 2023 Voyager Media Awards event took place on Saturday, May 27, unveiling winners...
Welcome to the 20th edition of AdExchanger’s Connected TV roundup, coming to you straight from the frontlines of our Programmatic...
Google announced today that it will remove cookies, the tried and true data tracking tech, for 1% of Chrome users...
Shortly after running its first paid ads on Twitter this spring, cannabis conglomerate Curaleaf saw its following on the platform...
Just days after Nielsen won back accreditation for its panel-based national ratings, it stuck its nose in the air and...