The 2024 Effie Awards celebrated New Zealand’s top achievements in advertising and marketing last night, spotlighting campaigns that set new...
Industry’s
Advertisers that rely on ad tech vendors to protect them from buying ads on shoddy, offensive or deceptive news content...
News orgs are still struggling to monetize with ads, if News Corp’s earnings report on Wednesday is any indication. The...
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more...
How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” said Tony Katsur,...
In 2022, according to company filings, customers spent a whopping $ 2.4 billion buying clicks from Taboola ($ 1.4 billion)...
Google’s Privacy Sandbox APIs became generally available for the majority of Chrome users in early September, which means marketers need...
The ad industry is in a unique position to galvanize global action against climate change, says John Osborn, US director...
Throughout 2022, agency leaders faced activists hellbent on holding firms accountable for the work they do for major polluters. In...
Two years ago, model and businesswoman Beverly Johnson wrote an op-ed for The Washington Post looking back on some history...