The evolution of influencer marketing has brought unparalleled opportunities for brands. But it's also created some murky tactics, including undeclared...
influencers
Antony Young rounds up media news from beyond Aotearoa in a regular column for StopPress. This week we look Coca-Cola’s...
Smokey Bear is now an octogenarian and today, Smokey celebrates eight decades of educating Americans about the role they play...
No one appreciates an influencer more than I do. I've been a believer in real people sharing their points of...
The majority of influencers and social media creators across Europe are breaking European Union consumer law by failing to disclose...
The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is...
At first, Francesca Willow ignored the partnership inquiry she received from a Texas-based oil and gas company in mid-May. But...
Can you remember the last advertisement you saw at the top of a search page? While many people are aware...
While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Peacock Comcast is zeroing in on...