Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. The...
Influential
Why would a celebrity with millions of followers want to bare all (quite literally) to work with a formula company?...
We are familiar with seeing content creators and influencers in our social feeds. It may seem as if brands are...
While there are plenty of reasons to get into the creative side of advertising, LA-based visual designer Riri Tamura's reason...
Top executives are claiming their territory in the creator economy by trading in positions at brands and traditional agencies for...
Introducing The Fame Game, a new monthly column from StopPress that celebrates the best PR, influence, and activation work from...
Privacy Sandbox may have just hit a serious snag. In a document published last week, the Technical Architecture Group (TAG),...