T-Mobile will have a new agency partner to handle its media buying and planning in the U.S., ending relationships with...
Initiative
You didn’t think 2020 would end without at least one more Unified ID 2.0 announcement, did you? IRIS.TV, a video...
Facebook kicked off the on-platform component of its Season of Giving initiative with its release of four videos Monday. The...
To round off a challenging 2020 and inject some local spirit, oOh!media has launched a new project giving Kiwi kids...
Over the past two years, NBCU has made inroads in the commerce arena, building capabilities that drive transactions directly and...
How Bryan Stevenson’s Equal Justice Initiative Is Changing False Narratives Around Racism in America
All throughout the United States, prisoners on death row are afforded the right to state-funded legal assistance--everywhere but in Alabama,...
VMLY&R has promoted Myron King to chief integration officer. In the new role, King will be responsible for leading the...
If agencies, media companies and ad tech firms are going to fulfill their renewed promise in recent months to diversify...
The On Addressability initiative, a joint venture between Comcast, Charter and Cox, has added AMC Networks as its first independent...
As the industry evolves, media agencies are no longer set up to work with their clients in a financially viable...