Innovid is a rare breed of data-driven ad tech company. It’s an internet-based tech startup founded in 2007 that focused...
Innovid
The landscape for IP-delivered TV ads is a heck of a lot different from digital advertising. For one, consolidation is...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. About six years ago, ad server Innovid introduced...
Comcast Technology Solutions (CTS) has integrated TV ad server Innovid’s ad tech into its Ad Management Platform as part of...
Bringing online buying practices to OTT isn’t as simple as plugging in a buying platform and revving it up. If...
Creative ad tech is maturing beyond DCO. Dynamic creative optimization is only one of many challenges facing brands in the...
Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.CTV Sees Green Innovid has raised $30 million to invest...
Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another....
The headache of creating and scaling video across multiple connected TV platforms is real.Innovid launched its antidote on Thursday, a...