Lots of marketers are dabbling in generative AI. A gimmick here, a one-off there. The hype is palpable. But some...
Inside
Even for the most discerning home cook, it's a burden that lays heavy: cooking more pasta than you need. That's...
Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make...
As transparency and media quality continue to frustrate programmatic buyers, consumer packaged goods giant Kimberly-Clark is tackling these challenges directly...
Amazon's Prime Video officially wrapped its second year as the exclusive streaming home for Thursday Night Football, finishing a year...
When producing this year's holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely...
Snapchat has long touted itself as a place to reach the youngs. But “young” is a relative term because, well,...
Will the real Frasier Crane please stand up? With Kelsey Grammer's Frasier Crane originally appearing in Cheers before getting a...
With over a million weekly viewers, Giggle Entertainment Network spans across Aotearoa, from Whangārei to Timaru. Co-Founder Jasmine Kiihfuss shares the...
Keeping up with shifting shopping habits pushed many legacy advertisers into making big changes fast. Unilever, the 90-year-old advertising behemoth...