Chris Lloyd has stepped into the new role of head of promotions, integration and events – radio (PIE) for MediaWorks....
Into
Despite its home in the freezer aisle--and its ice cream center-- Russell Barnett, the managing director and CMO of My/Mo...
It’s not easy for a hotel to stay top of mind during a global pandemic. The marketing team at Kimpton...
Roku did way better than the TV ad market at large in Q2, despite a major pullback in ad spend...
As streaming TV takes off, Vizio Ads is scaling up its offering to include video retargeting. Advertisers on Vizio TV’s...
Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app...
OpenAP is enabling attribution within its advanced TV marketplace via an iSpot partnership. OpenAP is a consortium of TV networks...
Streaming behavior has skyrocketed during the pandemic, and advertisers have been rising to meet that change. “Major catastrophic events don’t...
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this...