When it comes to traditional TV advertising, there is no linear path to recovery. In its latest U.S. ad forecast...
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It seems to be part of modern human behavior that when something is considered old and passe that people put...
In December 2022, I was made redundant. Citing financial challenges, my employer eliminated several roles across the company. I was...
When Ryan Reynolds Tweeted a "Wrexham United" logo on June 8, some may have speculated that the North Wales-based soccer...
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart....
CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it...
Based on TikTok CEO Shou Chew’s appearance before the House Committee on Energy and Commerce on Thursday, Congress isn’t buying...
Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how...
Mobile banner ads have made a major comeback. The sheer volume of requests spurned by programmatic mediation have catapulted banner ads...
When agencies pursue proprietary solutions, they ultimately abandon them for a superior market-based one. So, agencies should focus on producing...