In this episode of The Garage, "Exploring CTV and Retail Media Networks," hosts Dan Massimino and Evan Hovorka are joined...
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Another TV ad measurement company received national currency certification. Today, iSpot received industry certification from the U.S. Joint Industry Committee...
The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors –...
The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New...
Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it...
On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million....
TV has a transparency problem. It’s almost impossible for advertisers to know who’s really sitting in front of a TV...
Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and …...
NBCUniversal and iSpot.tv became the latest media companies to complete a test of alternative measurement, one the companies said is...
People don’t just watch TV sitting on the couch (or, well, lying in bed). Sometimes they go outside. On Thursday,...