Conde Nast Bringing In Nielsen Catalina Data To Optimize Ad Campaigns

AdExchanger |

CPG advertisers running on Conde Nast properties will be able to target, optimize and measure campaigns using purchase data from Nielsen Catalina Solutions (NCS) beginning in Q1 next year. The publisher wants to marry its expertise in creative development and sponsored content with an attention to attribution and the bottom line. “If you are notContinue reading »

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