Kepler Group Acquired By Marketing Collective Kyu

Kepler Group, a New York-based agency focused on programmatic, media activation and CRM, revealed Wednesday it has been acquired by Kyu, a collective of marketing, consulting and design companies. Terms of the deal were not disclosed. Kyu operates under Hakuhodo DY holdings, one of Japan’s largest marketing holding companies behind Dentsu. While Kyu’s agencies, whichContinue reading »

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The Top 10 Programmatic Agencies

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By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa Programmatic has transformed the role of the media agency. When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scrutiny, clients demanded that talent be integrated with their accountContinue reading »

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