As the official Aotearoa representative for Cannes Lions, the Commercial Communications Council will take us behind the scenes of this...
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The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike...
Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys The Trade Desk publicly adopted the...
The number of young people using TikTok as a search tool – almost 40% – created a perfect opportunity for...
Late last summer, television host and comedian John Oliver used this metaphor to describe carbon offsets: " like winning a...
AUCKLAND, Thursday: MediaWorks commercial director Liz Fraser writes: “I wanted to let you know that the MediaWorks board has confirmed...
The more the TV industry rallies around new video currencies, the more programmers and advertisers are zooming in on ACR...
AUCKLAND, Today: “How does M+AD prefer to be contacted?” Telum Media Australia’s Rhys Evans wondered (via an emailed Q+A). Our...
Section 230, the provision in 1996's Communications Decency Act that offers immunity to tech platforms for the third-party content they...