It’s a resolution of mine to start using the word “people” more often than the word “consumer.” People are more...
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To help businesses operate in a complicated legislative landscape, the MSPA offers a contractual framework and consent management guidance for...
As the economy fluctuates and budgets tighten, 2023 will be a year of adjustment. In the face of these conditions,...
As regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex...
Netflix President of Advertising Jeremi Gorman was hired September 26. Netflix launched its ad-supported tier less than two months later...
Judy Greer knows you don't know her name--and she's okay with that. Hotel brand Sonesta International is also well aware...
For more than a decade, the ad tech industry has tried to replace the term “fingerprinting” with euphemisms, like probabilistic...
Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Netflix's ad tier is here. And we have no bad words. Literally ... because Bad Words is one of the...
Last year, the IAB released a report that showed just how much money advertisers are pumping into CTV: In 2021,...