Research suggests ad spending on free ad-supported TV (FAST) channels in the US jumped nearly fourfold between 2020 and 2023...
Lack
Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or...
Earlier in July, Google filed a court document with objections to the 68 adtech witnesses called by the Department of...
While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first-party data. Next up...
Amazon pulled out all the stops for its inaugural TV upfront presentation on May 14. After opening with an intimate...
As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge,...
When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose...
MediaMath failed to introduce essential product features demanded by trading desks, especially in view of an increasingly competitive DSP market....
Two years ago, model and businesswoman Beverly Johnson wrote an op-ed for The Washington Post looking back on some history...
Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Seller-defined audiences is...