In the past couple of years, digital advertisers and ad platforms have increasingly returned to marketing mix modeling (MMM). In...
Learning
It can feel like a big win when a favorite regional or startup brand gets picked up by a national...
It can feel like a big win when a favorite regional or startup brand gets picked up by a national...
Though sometimes derided as mindless entertainment, video games have deeper potential; in fact, some of the most recognizable games of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Creative Controls Does “alt_copy_copy2_brand_red_hold” mean anything...
The “P” in “ChatGPT” is perfect for cookieless targeting. Here “P” stands for pre-trained. It’s an aspect of the latest...
Google Analytics 4 (GA4), the replacement for Universal Analytics (UA), was designed to provide enhanced user insights and better data...
Katie Welch's journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding...
Instead of a campaign that lasts only for the duration of Te Wiki o te Reo Māori, Four Square’s Rārangi...
Howdy readers! This is James Hercher, back from break with the latest and greatest in commerce news. This week, we’re...