The 2023 Cannes Lions International Festival of Creativity is fast approaching. The festival, which has been running since 1954, has...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down The Tube Amid the showmanship, YouTube’s Brandcast came...
If I had made an Oscars speech at Sunday night's 95th Academy Awards, it'd be to thank my mom for...
DoubleVerify reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring...
Schweppes is a beverage that is considered a mixer with a spirit. In this whimsical naval spot, it aims to...
During an economic downturn, CMO priorities and funding decisions may have an impact on almost every department of an organization,...
How well do you know your audience? I’m not just talking about their age, location, gender or purchase history. I’m...
Katie KlumperCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Web 4 Apple has asserted its dominion...
Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh...