DoubleVerify reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring...
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Schweppes is a beverage that is considered a mixer with a spirit. In this whimsical naval spot, it aims to...
During an economic downturn, CMO priorities and funding decisions may have an impact on almost every department of an organization,...
How well do you know your audience? I’m not just talking about their age, location, gender or purchase history. I’m...
Katie KlumperCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Web 4 Apple has asserted its dominion...
Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh...
With nearly 50 million Americans changing jobs this year, the Great Resignation is quickly becoming the Great Migration. People aren't...
AUCKLAND, Today: Last night, nine agency bands took to the Galatos stage for the 13th annual Battle of the Ad...
Augmented reality is quickly becoming the new reality for both brands and consumers, with the latter beginning to shift their...