Development of the Advertising ID Consortium, a shared cookie-based ID service for programmatic companies, has stalled as two of the...
LiveRamp
Drawbridge is one of the cross-device OGs, but it’s in the midst of a pivot.The company revealed $15 million in...
Acxiom had a solid quarter – although it would have been a bit more solid if it still had its Facebook...
This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts. The Big Story is a...
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of...
Looks like Acxiom Marketing Solutions (AMS) is an agency business after all.Interpublic Group said Monday it acquired Acxiom’s legacy data...
Data matching and cookie syncing aren’t verboten under the General Data Protection Regulation (GDPR) but getting the consent to do...
Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboarder Offloaded? Acxiom is shopping LiveRamp, a linchpin of...
LiveRamp has acquired B2B audience marketplace Pacific Data Partners to boost its B2B data footprint, the company said Thursday. Terms...