When Sponsorship Research International polled 7,000 consumers in 1995 to see how well they recognized brand logos, it found that...
Logos
Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, "Not So Happy...
In the age of shoppable livestreams, social commerce and influencer marketing, a static logo may seem like an afterthought when...
Despite the pandemic-prompted loss of foot traffic, the retail coffee segment is still among the most robust segments of the...