Lotame Eyes International, Brand Expansion Under New CRO

AdExchanger |

Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly dominated by marketing clouds. The company’s new revenue chief, Eric Marterella, spent the past five years leading global enterprise sales for social media marketing platform Sprinklr. His responsibilities at Lotame will include managing global clientContinue reading »

The post Lotame Eyes International, Brand Expansion Under New CRO appeared first on AdExchanger.

Read more

OTT Is Making The Same Mistake Local Broadcasters Made

AdExchanger |

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andy Monfried, CEO at Lotame. Set in the world of minor-league baseball, “Brockmire” is IFC’s highest-rated program ever. The show also provides a useful metaphor for over-the-top’s (OTT) dependency on remnant inventory, an issue we firstContinue reading »

The post OTT Is Making The Same Mistake Local Broadcasters Made appeared first on AdExchanger.

Read more