After a deal drought in 2023, mergers and acquisitions in adtech are heating up. Adtech-focused investment bank Luma Partners said...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Being Upfront TV advertisers and...
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
Streaming services that monetize with ads must prioritize engagement first and foremost. But programmers and investors alike named engagement as...
X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad...
Our client is a family-owned business in the environmental compliance space, that prides themselves on its commitment to quality and...
While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher...
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its...
Ruby ResendezDirector, Digital SolutionsStirista“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s...