Demystifying Agency Data Platforms

AdExchanger |

Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet their clients’ needs. The question is: What’s the difference between their offerings? Publicis Groupe’s Spine, IPG’s AMP, WPP’s mPlatform, DentsuContinue reading »

The post Demystifying Agency Data Platforms appeared first on AdExchanger.

Read more

Dentsu Aegis’ Ad Tech Integrations With Publishers Take Off

AdExchanger |

Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers. These identifiers let Dentsu clients target more precisely, consolidate reach and frequency management around a single ID and optimize marketing spend. Advertisers get the benefits of walled gardens without the wall. The program, known asContinue reading »

The post Dentsu Aegis’ Ad Tech Integrations With Publishers Take Off appeared first on AdExchanger.

Read more