If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is...
magna
US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for...
Media standards are needed to help guide buyers on where to invest and help publishers and platforms do better themselves....
Snap Inc. teamed up with the Magna Media Trials proprietary research offering from Magna on The Augmented Reality Playbook: Understanding...
U.S. ad sales were recovering nicely after a pandemic-induced downturn and subsequent uptick. But the latest forecast, while not trending...
Magna’s US ad spend forecast released Wednesday paints an optimistic picture for the ad industry, following the uncertainty caused by...
What's the difference between six seconds and 15 seconds? Snap Inc., Magna and IPG Media Lab fought the urge to...
Digital advertising continues to be a bulwark during the pandemic. Although overall media owner ad revenue in the United States...
TV dollars are following eyeballs and shifting to over-the-top.Magna said Friday that its 2018 forecast for US OTT ad revenues...
Programmatic dollars flowing to video and mobile have finally surpassed spend on desktop and banner ads.This year, mobile made up...