AUCKLAND, Today: Prominent ad-media professionals have made the finals of the 2023 annual NZEA Event Awards, which recognise excellence, innovation,...
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Howdy! Welcome to the AdExchanger Commerce Media weekly newsletter. I’m James Hercher, senior editor, and this week’s dispatch will examine...
Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into...
AUCKLAND, Today: Leading integrated communications and marketing agency Anthem has welcomed three new colleagues and recognised the talents of three...
Rapper Drake is incorporating augmented reality into his It's All a Blur tour by overlaying Snapchat's popular Crying Lens on...
ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. And European publishers partnered with ID5 can apply...
Air New Zealand has retained its place at the top of the Kantar Corporate Reputation Index for the ninth consecutive...
Charter’s full linear footprint is going programmatic, the result of a partnership between Spectrum Reach, the ad sales division of...
Dish is making its linear TV inventory addressable. Advertisers will be able to buy addressable TV programmatically on Dish alongside...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “The DDL Difference” The TV industry says addressability...