Stagwell chairman and CEO Mark Penn can't tell you who will win the upcoming presidential election. But he can give...
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Google and the DOJ are currently questioning witnesses regarding how particular ad channels are established as defined markets. Plus, a...
A striking fact lays bare inequities in corporate leadership: There are more men named "Dick" on public company boards in...
Brands are seeking frictionless experiences as they aim to engage, sign up and drive loyalty with consumers across an increasingly...
A few months back, Jeanniey Walden--just getting her sea legs as the new CMO of Rite Aid--set up a meeting...
This is sure to be a big year for The Coca-Cola Company, which is gearing up to sponsor huge events...
Philo is a streaming content aggregator that distributes content from major broadcasters. But programming distributors don't always have optimal ad...
A significant number of solutions that claim to be cookieless, including unified IDs and cohort-based targeting, still rely on IDs....
In recent weeks, Target and Bud Light have faced significant backlash for marketing or merchandise that supports LGBTQ+ individuals. After...
Tom Daly and Max Vallot are not interested in paying people to promote their brand. As the co-founders of District...