"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Marketers
This article is sponsored by Commerce Signals, a Verisk Financial business. By Nick Mangiapane, Chief Marketing Officer Get closer to...
This article is sponsored by Commerce Signals, a Verisk Financial business. By Nick Mangiapane, Chief Marketing Officer Get closer to...
When it comes to personalization, most marketers don't get it right. They either do too little--e.g., indiscriminately blasting the same...
The American Dream is defined as "a happy way of living that is thought of by many Americans as something...
The Ozy Media scandal is a flameout for the ages, complete with wildly inflated audience numbers and an FBI probe...
For Panasonic’s B2B division, podcasting has proven to be a fruitful form of lead generation. Although it’s usually not possible...
Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent...
The digital ad industry has a few more reliable constants than fraud, a problem that costs advertisers $ 51 million...
Google, following in the footsteps of its platform peers Facebook, Twitter and LinkedIn, has finally entered the newsletter universe, and...