For Panasonic’s B2B division, podcasting has proven to be a fruitful form of lead generation. Although it’s usually not possible...
Marketers
Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent...
The digital ad industry has a few more reliable constants than fraud, a problem that costs advertisers $ 51 million...
Google, following in the footsteps of its platform peers Facebook, Twitter and LinkedIn, has finally entered the newsletter universe, and...
Apple is poised to throw the media industry yet another curveball as part of its 'privacy crusade' with its iOS...
While diversity, equity and inclusion (DEI) efforts to work with minority-owned media companies and hire a diverse workforce are important,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Talk Podcasting has heated up, with big M&A...
Burning fossil fuels for energy is wreaking havoc on the climate, and the next generation of marketers has a request...
The appeal of online shopping comes in part from the rush of serotonin that opening a new package brings. The...
For many years, business-to-business marketing largely operated in the shadow of its higher-profile consumer-facing cousin. Of course, b-to-b marketing mattered....