Ozy Media’s Downfall Is An Object Lesson In The Ubiquity Of Fake Traffic – And Marketers Finally Need To Learn

The Ozy Media scandal is a flameout for the ages, complete with wildly inflated audience numbers and an FBI probe over the alleged impersonation of a YouTube executive on a due diligence call with Goldman Sachs. But securities fraud isn’t the only fraud Ozy has been accused of. In late 2017, Craig Silverman of BuzzFeed… Continue reading »

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