In 2020, advertising leaders committed to expanding emphasis on DEI. In 2023, new data from nonprofit organization She Runs It...
marketing
Influencer marketing spending is poised to reach $ 7B in 2024, nearly tripling since 2019. Brands trying to cut through...
Publicis Health is set to pay around $ 350 million in a multistate legal settlement involving its role in marketing...
In this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's...
At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all...
Microsoft reclaimed the top spot as the world's most valuable company by market capital at the start of the year,...
Salesforce continues to set great store by generative AI. On Sunday, at the National Retail Federation conference in New York...
When a generative AI tool spouts misinformation, breaks copyright law or perpetuates hateful stereotypes, it’s the people using the technology...
On this episode of Brave Commerce, Julien Bouzitat, the U.S. general of Laneige and Innisfree, part of the Amorepacific Group,...
Rumors had been swirling for months, but it wasn't until Monday that Tiger Woods officially announced on social media that...