In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first step for marketers to achieve...
marketing
Sometime around Halloween 2012, a Houston woman named Helen Arnold set out to buy a shark costume for her dog,...
This article is sponsored by Verizon Media. It’s been well past a decade since we started talking about the fundamentals...
In the not-so-distant past, Naomi Osaka's abrupt withdrawal from the French Open on Monday would have been the kind of...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. It’s fitting that...
This article is sponsored by Criteo. The “Cookie-pocalypse” or the “Identity Revolution.” Whatever you call it, digital advertising is undergoing...
Half a year in the making, it's probably the only event where you'll find Big Freedia and H.E.R. sharing a...
Over the past 24 months, Peloton's marketing team has faced a greater series of challenges to its brand fitness. So...
Purdue Pharma's reckoning over the company's promotion of OxyContin contributing to an opioid epidemic has spread to the company's marketing...
With fitting rooms closed and physical activations off the table amid the pandemic, augmented reality has seen a surge in...