Publishers aren’t just off-setting losses with direct-sold programmatic; they’re unlocking the 70% of consumers brands can’t reach in the open...
marketplace
Your Home and Garden magazine has unveiled an exclusive online marketplace, shop.yourhomeandgarden.co.nz, teeming with chic products and essential must-haves, making...
The growth of ad-supported CTV is completely upending our thinking on what an open marketplace or open ad exchange can...
TikTok began alpha-testing a Talent Manager Portal for its TikTok Creator Marketplace platform for establishing collaborations between brands and creators....
Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business....
Ebay is buying non-fungible token (NFT) marketplace KnownOrigin in a bid to broaden its inventory of collectibles into the virtual...
Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to...
Grocery chain Kroger announced the launch of a private programmatic advertising marketplace that will help further monetize its first-party data....
AUCKLAND, Today: Litho, NZ’s first NFT marketplace, launches this morning on CENNZnet’s public blockchain. While anyone will be able to...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...