Why Music Audience Exchange Brought In A Rolling Stone Exec To Pitch Data-Driven Music Sponsorships

Music Audience Exchange (MAX), a service/tech platform that uses data to pair up-and-coming musical artists with brands, reached into the publishing world to hire Michael Provus as its Chief Revenue Officer late last December. Provus previously held the same title at Wenner Media. MAX connects upstart musicians with brands whose customers listen to the artist’sContinue reading »

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AppLovin Acquires MAX In A Bid To Spur In-App Header Bidding Adoption

The in-app header bidding space is gathering momentum – but not fast enough for AppLovin. The mobile ad network has acquired MAX, a startup that came out of beta just over four months ago with a solution that helps app publishers get a fair shake on the open exchange, the company announced Wednesday. “There areContinue reading »

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Former MoPub Execs Launch MAX, A Solution For In-App Header Bidding

MoPub co-founder and former CEO Jim Payne is getting his next startup off the ground with MAX, a platform that helps mobile publishers sell programmatically. The company launched Thursday following around six months of beta-testing with a $3.5 million seed round led by Payne’s investment fund, Breakpoint Capital, and a handful of angels. They includeContinue reading »

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