People don’t just watch TV sitting on the couch (or, well, lying in bed). Sometimes they go outside. On Thursday,...
Measure
Even though the world began to open up and people started going outside more in 2021, consumers are still streaming...
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will...
Even cultural moments can come down to a science. At least that's what audience intelligence platform Pulsar and "global generosity...
Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear...
TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based...
This week on The Big Story, we talk about measurement. Wait, don’t go. We’re going to dive into the topic...
Addressable TV advertising promises to deliver unique ads on a household-by-household or even individualized basis. The problem, however, is that...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DAR She Blows Nielsen’s Digital Ad Ratings and Total Ad Ratings...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....