The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors –...
measurement
Moving-and-storage companies rely heavily on word of mouth. If a customer has a good experience, they’ll probably recommend the service...
AUCKLAND, Today: oOh!media NZ has added Retail to the OOH audience measurement platform, Calibre. This aims to provide advertisers with...
Direct-to-consumer (DTC) brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying...
The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper understanding of marketing effectiveness. However,...
As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch...
For its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its "casa" to talk measurement over margaritas. The Spanish-language...
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal...
As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already...
NBCUniversal’s upfront pitch centers on advanced audiences, attribution and the fact that it built Peacock with advertising features baked in,...