AUCKLAND, Today: oOh!media NZ has added Retail to the OOH audience measurement platform, Calibre. This aims to provide advertisers with...
measurement
Direct-to-consumer (DTC) brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying...
The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper understanding of marketing effectiveness. However,...
As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch...
For its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its "casa" to talk measurement over margaritas. The Spanish-language...
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal...
As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already...
NBCUniversal’s upfront pitch centers on advanced audiences, attribution and the fact that it built Peacock with advertising features baked in,...
Paramount is looking to make measurement moves ahead of the TV upfront. Top line Today, Paramount announced it's partnering with...
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video...