Every April, something fascinating happens in the desert. Brands spend millions activating around Coachella. Then they spend the next three...
measurement
For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in...
A UK-based early-stage startup called Paapi, which just closed its pre-seed funding round last month, is building a platform to...
AUCKLAND, Today: TVNZ is preparing to launch a first-of-its-kind co-viewing measurement tool, giving advertisers richer insights into who’s really watching...
Radio and digital audio business SiriusXM named executive Scott Walker as its new chief advertising revenue officer this week, where...
Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St....
Dentsu has hired Jeffrey Bustos to build out the agency's analytics practice for retail media. Bustos is joining as SVP...
Proving the effectiveness of ad campaigns to clients and, sometimes, the C-suite continues to become a more complex task, as...
Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping...
Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house...