The TV industry is quickly shifting toward streaming, but there’s no standard for pricing across platforms and ad formats. That...
media
Lomit Patel, VP of growth at IMVU, a 3D avatar-based social networking universe, was already planning for an economic downturn...
Michael Smith joined NPR as chief marketing officer in April in the midst of COVID-19 and on the cusp of...
The national reopening is a shattered dream, but advertisers may stick it out in the second half of this year....
Media agencies are the No. 1 partner that brands are reviewing as COVID-19 rocks their marketing plans. Sixty-three percent of...
AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With Tradition Traditional media, walloped by the pandemic’s...
Havas Media and GroupM each launched curated media marketplaces representing black, Hispanic, LGBTQ+ and other minority-owned publishers, as well as...