Hey Readers! Welcome to the AdExchanger Commerce Newsletter. This week, I’m examining how the era of standalone walled gardens and...
media
Marketers want to reach underserved audiences. But the open programmatic marketplace makes that difficult. The phaseout of third-party cookies and...
New Zealand Steel, owner of New Zealand’s leading roofing brand COLORSTEEL, has appointed independent media agency Together as their full-service...
Local outdoor advertising specialists Go Media have launched a new giant digital billboard in Auckland’s CBD, with a huge audience...
AUCKLAND, Today: Go Media, a leading outdoor advertiser, recently introduced a top-tier digital billboard in Auckland’s CBD, attracting 155,000 weekly...
AUCKLAND, Today: The World Out of Home Organisation is gearing up for its inaugural Africa Forum in Cape Town, slated...
Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle...
AUCKLAND, Today: Off the ASB Classic’s success, Go Media extends its Tennis NZ partnership. The upcoming Davis Cup in Auckland...
Netflix is licensing yet more content from the coffers of cable TV, while G/O Media is selling its portfolio for...
AUCKLAND, Today: JCDecaux New Zealand enhances Calibre for measuring airport terminal reach in Auckland, Christchurch, and Queenstown. Integration with LANDMARKS...