As the media industry heads into yet another uncertain year, Adweek spoke with five publishing executives to see what they...
media
In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim...
While fewer accounts changed hands this year compared to 2021, there were a number of significant moves. Interestingly, the big...
CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its...
Black-owned media and tech company Hero Media launched its own social platform, GoodFeed, catering its content toward women-identifying audiences. The...
There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in...
Brand safety’s detrimental impact on diverse, equitable and inclusive media goals is a question of automation gone wrong, ham-fisted implementation...
Retail media is expected to exceed $ 50 billion in the United States in 2023 alone, representing 20% of total...
Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $ 740.9 billion and...
In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach...