Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve...
mediabrands
IPG's Mediabrands won Geico's business following a competitive review that began last fall and concluded this week. The account is...
Reddit reached its first ever global enterprise partnership agreement, with IPG Mediabrands. The companies said the partnership--which will be led...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Kii To Success? As the ad industry struggles to...
The past week has seen a reckoning begin over the content policies – or lack thereof – governing the big media platforms....
As clients tighten their belts and put accounts up for review, IPG media agency UM is focused on working strategically...