"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
mediation
Snap Audience Network, Snap Inc.'s mobile ad network, is now a supported mediation partner of Twitter-owned mobile monetization platform MoPub....
Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app...
The waterfall wasn’t working out for WeatherBug.“We had what I call ‘too-many-SDKs syndrome,’” said Olivier Vincent, president and general manager...
MoPub co-founder and former CEO Jim Payne is getting his next startup off the ground with MAX, a platform that...
Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to...
AdColony will lay off more than 20% of its workforce and exit the mediation and ad-serving game in a bid...