On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject...
merkle
Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
Dentsu-Aegis Network is buying its agency Merkle an early Christmas gift: San Francisco-based B2B media agency DWA.The terms of the...
By Alison Weissbrot, Sarah Sluis and Kelly LiyakasaProgrammatic has transformed the role of the media agency. When programmatic was new,...
When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model...
Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit.“Programmatic...
As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services...
Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But...
Digital ad players from AOL to Facebook have given lead-gen ads a try, but one company built an entire business...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....