"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by Krish...
merkle
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject...
Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
Dentsu-Aegis Network is buying its agency Merkle an early Christmas gift: San Francisco-based B2B media agency DWA.The terms of the...
By Alison Weissbrot, Sarah Sluis and Kelly LiyakasaProgrammatic has transformed the role of the media agency. When programmatic was new,...
When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model...
Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit.“Programmatic...
As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services...
Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But...