Billie Media is set to change the local Digital Out of Home (DOOH) landscape this year with a new tool...
metrics
Meta followed up its rollout of the Facebook Reels API (application-programming interface) in September with this week's addition of Reels...
Sometimes the most creative aspect of a campaign is its results. I've seen success measured in the number of phone...
Elise StiefermanDirector of Marketing & Business Strategy“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of...
It’s a familiar story – He picked up a new pandemic hobby, while finding pockets of time away from small...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. LOL Remember Comscore Rankings? Digital publishing is in a...
Adelaide, leader in evidence-based media quality measurement, has announced a partnership with Kargo, the leader in creating best-in-class digital advertising...