Email logins are like first-party data gold – but they aren’t easy to get. A startup called Bonbon, which officially launched...
Midsize
Does the world really need another retail media network? Bridg thinks so. The data and audience platform, a subsidiary of...
New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/US,...
CTV presents an exciting opportunity for the midmarket and emerging brands and agencies – if they can leave some of...
Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code,...