For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But...
mobile
The King in the North has returned. Today, Zynga is rolling out the global launch of its new mobile game,...
Verve strikes again. This time, Verve, the mobile ad tech holding company (which until recently went by Verve Group), snapped...
It's the middle of the night, and a woman is struggling to get her baby to sleep. At a low...
AUCKLAND, Today: For the third year straight, One New Zealand has been named New Zealand’s Best in Test mobile network...
It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of...
Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two...
In 2022, TikTok launched Effect House, a desktop tool allowing anyone to create augmented reality filters for TikTok. Now, the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks For Not Sharing Non-advertising companies can end...